Driftwood Hospitality Management sales and marketing approach focuses on:

• Achieving optimum balance between Direct vs. Indirect Channel Sales
  
• Taking full advantage of the Internet, online distribution channels and eMarketing
  
• Utilizing our in-depth knowledge of local market conditions
  
• Working closely with group business generators, meeting planners, wholesalers, incentive travel companies, corporate travel departments, and franchise-sponsored marketing programs
  
• Deploying effective marketing campaigns
  
• Employing effective sales incentive program
  
• Establishing professional sales administrative processes
  
• Developing effective approaches to prospecting, qualifying, selling and closing .

 

Worldwide Sales Exposure
By working with major hotel brands and positioning our portfolio hotels on the Global Distribution Systems (GDS) and the Internet, Driftwood effectively provides global exposure to its hotels. Business and leisure travelers, meeting planners, travel agents and wholesalers from around the world can access and book the properties, giving Driftwood hotels unprecedented access to domestic and international markets.

 

Extensive European Exposure
Each Driftwood property benefits from a strong UK based marketing team. Our operations in Europe are highly regarded and afford each hotel and resort with high visibility and exposure to the customers and all European major tour operators.

 

Strategic Marketing Partnerships
Driftwood forms strategic partnerships with leading airlines, credit card and rent-a-car companies that enable our portfolio hotels to promote their products and services to consumers in innovative ways.

 

Customer Loyalty Programs
By working closely with the major hotel brands and participating in their acclaimed loyalty programs, Driftwood enables its portfolio hotels to offer a variety of perks to their customers, such as membership points, frequent flyer miles, upgrades and other value-added promotions.

Public Relations
Driftwood Hospitality employs robust public relations campaigns—both traditional offline and online--to help our portfolio hotels gain valuable exposure through the print and electronic media, in trade and consumer publications.

Co-op Advertising
Driftwood Hospitality is the producer and participant in co-op and joint advertising and promotional regional, national and international campaigns. This is a very effective and economical way to promote Driftwood properties in the print and electronic media.

 

Joint e-Mail Marketing Campaigns
Co-opetition is the right strategy in these difficult times. There has never been a better time for hospitality providers to work together with peers in the destinations we serve. Driftwood Hospitality is working closely with national tourist offices, local Convention and Visitors Bureaus and other partners to develop joint e-mail marketing campaigns focusing on its major destinations.

 

Media Purchasing
Driftwood Hospitality uses a centralized media buying approach to leverage the advertising dollars of its portfolio hotels. We work closely with our hotels to help create individual advertising campaigns. Through our media purchasing strategy, we assist properties in obtaining favorable industry rates for local advertising, enabling them to maximize their exposure and create exciting campaigns that really work.

 

Tradeshows & Showcases
Driftwood Hospitality sponsors participation in key industry tradeshows held all over the world. This participation ensures our hotels exposure to key decision-makers that can book their properties.

© Driftwood Management, 2008